In development — nothing to buy yet
The Course: Private Label from Zero
A self-paced course on physical private label product development — the same process as the free guide, but with the templates, scripts, spreadsheets and full case studies. It is still being built. This page is what it will cover.
Tell me when it opens →Free · one email · no spam
Honest status
Where this actually is
The course is in production. There is no price on this page because it isn't finished and I'm not taking money for something that doesn't exist yet. When it opens, waitlist members hear first.
In the meantime the free guide covers the process end to end, and the articles go deep on the compliance and sourcing parts. If you only ever read the free material, that's a fine outcome.
Why this one is different
Not another FBA course taught by a marketer
Most private label courses are taught by people whose real product is the course. This one is taught by someone who did the job inside a real e-commerce company — with real budgets, real factories, real compliance audits and real failures.
| Typical "FBA guru" course | Private Label from Zero | |
|---|---|---|
| Teacher's background | Affiliate marketer | Senior PM who ran a private label division |
| Product selection | "Find trending products" software | Data-driven validation before you spend a cent |
| Supplier process | "Just message suppliers on Alibaba" | A real vetting framework, real first-message scripts, real negotiation |
| EU compliance | Ignored (US-centric) | CE, REACH, GPSR — covered from experience |
| Failures | Never mentioned | A full case study of a product that failed, and why |
What's inside
The curriculum: idea → product → brand → growth
Slides, voiceover and screen recordings. No camera, no fluff — the process in order, with the documents you need at each step.
Module 1Foundation: research the market before you decide anything
Before you pick a product you need to understand the market it lives in. The research methodology that makes every later decision evidence-based.
- Competitor and product landscape — map the category and find the gap
- Target audience analysis — who buys, why, and what they're really looking for
- Review mining — reading competitor reviews as a product brief
- The bestseller-with-bad-reviews method
- Kill criteria — when the research says drop it, before you spend
Module 2Business strategy: numbers before you spend
The reality check before anything expensive starts. Unit economics, minimum order quantity maths, and cash flow at small volumes.
- The landed cost and margin calculator
- What minimum quantities actually mean for your cash
- Validating the MOQ is sellable before you commit
- Structuring your business finances from day one
Module 3Sourcing and suppliers: find the right factory
Where suppliers actually hide, which platforms waste your time, and how to tell a real factory from a trading company.
- The supplier vetting scorecard
- Audits and certifications that actually mean something
- What “verified supplier” really means — and doesn't
- The RFQ message template that gets serious answers
- MOQ negotiation: what's flexible and what isn't
Module 4Sampling and quality: reading what the factory is telling you
A sample is the factory on its best behaviour. How to evaluate it honestly, and what to do when it isn't good enough.
- The sample evaluation checklist
- Instant-reject red flags most beginners miss
- Managing sample rounds without losing months
- CE marking, REACH and product safety in plain language
- Material certification, from a strictly regulated category
Module 5Brand and packaging: build something people remember
Brand is not a logo. It's the reason someone picks your product over the identical one beside it.
- Positioning so the product has no direct competition
- Naming: how to invent, proof and research a name that holds up
- Packaging brief — what matters on shelf and what's vanity
- Building a multi-brand portfolio without cannibalising yourself
Module 6Content marketing: build an audience before you launch
Content treated as infrastructure rather than an afterthought — an audience around the product before it exists.
- Content strategy for physical products
- Platform selection: where your customer actually lives
- Behind-the-scenes content as a trust-building tool
- Storytelling frameworks for product brands
- Using content in the launch sequence
Module 7Launch and sales: a launch is a sequence, not a day
Building anticipation, choosing channels, and surviving the first 90 days — including a full case study of a product that failed.
- The launch plan template
- Finding your traction channel without spreading thin
- Listing, pricing strategy and first-sale mechanics
- Case study: the product that failed, and what it cost
Module 8Aftercare and product lifecycle: life after launch
Most courses abandon you at launch. Reorders, supplier relationships, iteration, and when to kill a product.
- Reorder planning: cash flow, lead times, safety stock
- Supplier relationship management for the long term
- Iteration cycles without starting over
- Retention and word-of-mouth after launch
- When to kill a product — and how, without losing money
Is it for you?
Built for a specific person. Maybe that's you — maybe not.
This is for you if…
- You want to own your brand and product, not resell someone else's
- You have a real budget for a physical product business
- You're willing to follow a process for months, step by step
- You sell (or want to sell) into the EU or UK market — compliance included
- You have no sourcing or manufacturing experience — that's the point
This is not for you if…
- You're looking for passive income or a get-rich-quick scheme
- You want to dropship — no inventory, no ownership
- You have no budget at all — physical products need capital
- You expect someone else to do the work for you
- You want the sourcing done for you — this teaches the process, it doesn't run it
Course in production
Hear about it when it opens
One email when the course is ready, and early access to the templates. Nothing else, and nothing to buy in the meantime.
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